Meta Ads · Management, audit, setup
Facebook and Instagram campaigns that work toward profit. Best result so far: €1,850 spent, €10,000 generated. No “boost” tricks, no empty promises, no waiting three months to find out whether it works.
Before you start with Meta ads, it helps to know what is not true, however often it gets repeated.
It might turn out that way, but you will know that after testing, not before. First we check with $20 a day whether the campaign makes sense at all. If it shows a result, we go to $50. If it shows a big result, we go to $5,000. The logic runs the opposite way from what most people tell you.
A static sales video that is not cut with any pace does not sell on Meta. People behave emotionally on social platforms and move between pieces of content fast. Average attention is 1.7 seconds before they scroll on. Content has to be made for the platform, not lifted off it.
The biggest lie agencies sell, and I know why. Three months is three monthly fees, enough time to bury the absence of a result. The reality: within 10 days you can see whether there is a signal. Everything past that is stalling.
Nobody needs to be on both platforms simply because “everyone runs both”. The right choice depends on your product, your budget and who you are selling to.
The client looks at both platforms and cannot work out why the numbers do not match the actual revenue.
CAPI sends conversion data straight from the server rather than through the browser. On every account, without exception.
For clients running both Google and Meta, I use external attribution tools that sit outside the pixel models, which settles the endless argument between the two platforms.
People behave emotionally on social platforms and move between pieces of content fast. Average attention is 1.7 seconds before they scroll on.
Content has to be made for the platform and for the person watching. I have partners for vertical video production if you need them.
€1,850 in ad spend, €10,000 in revenue generated. That is a 5.4× ROAS on Meta, with CAPI in place and a serious approach to creative. In 30 days, not 3 months.
Two ways to take the first step. No obligation, no sales pitch, no wasted time.
30 minutes on a video call over Google Meet. We go through where you are now, what is not working and what specifically hurts. By the end of the same day you have a clear picture of the problem and how it gets solved.
Book a timeSend me access to the account and a link to the site. I record a Loom video with the 3 biggest problems I can see and the concrete steps to fix them. No strings attached, you get the value straight away.
Request the auditThere has to be enough spend for the algorithm to learn and for testing to mean anything. Below that line the campaign becomes guesswork rather than strategy. Where the line sits depends on your market and your goals, and we set it on the first call.
Not necessarily. I work with someone who produces UGC and video, and I can connect you if you need it. That is a separate cost, agreed before we start. If you already have a team, I work with them directly.
Every Meta platform runs through the same Ads Manager: Facebook feed, Instagram feed, Reels, Stories, Messenger, WhatsApp. The strategy decides which placements make sense for your goal. I never take “Facebook only”, I give the algorithm room to find conversions where they are.
It happens often and it is usually fixable. There is a clear appeal process. Meta rejects a lot of ads automatically, but once an appeal goes in with context, plenty come back approved. I have been through this many times and it is part of the standard service.
No. Nobody serious can, unless they have run an identical business in the same environment. What I guarantee is availability, commitment and a systematic approach. Everything else depends on too many variables to promise up front.
We can, as long as we are clear about what that means. Awareness campaigns are cheaper per impression but they do not bring direct revenue. I only suggest this to businesses with a long term strategy who understand the difference between the discovery phase and the buying phase.
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