Google Ads · Management, audit, setup
6+ years of experience. 70+ accounts managed. Best result so far: 1:23 back on every unit spent. I do not run campaigns, I build a system that brings revenue you can plan around.
Google Ads works, and works well, when the system around it is set up properly. The real reasons I find in 9 out of 10 accounts I take over:
The campaign optimizes toward the wrong action, so Google steers itself in the wrong direction.
The campaign runs on “Maximize Clicks” while the actual goal is sales. That strategy had its moment, and it passed.
With Smart Bidding, broad match is the standard today, not an anomaly.
The ad brings people in, the site loses them. The client blames the campaign, but the problem sits on the landing page.
Everything changes at once, so nobody knows what produced the better result.
An account manager's job is to bring people to the site, and that is where it ends. That does not interest me. I look at the whole picture: the ad, the site, the offer, the tracking, the data.
Before we build the first campaign we settle: what we measure, what the KPI is, what return we expect, and what we do if it does not arrive. Skip this step and optimization becomes guesswork with a nicer name.
I treat account structure case by case. Sometimes one campaign with several ad groups makes sense. Sometimes everything has to be split apart. There is no universal template, there is a KPI and the shortest route to it.
Every decision comes out of the numbers. Smart Bidding, broad match, Performance Max are tools that work when they get the right signals. Without conversions set up correctly, all of it becomes wasted budget with an AI label on it.
CTR, impressions, average position are pleasant facts for a dull report. ROAS and ROI pay the bills. Every decision I make comes down to one question: does this change bring more profit or not.
Vodim sve glavne tipove Google Ads kampanja. Koji formati idu u tvoj sistem zavisi od cilja.
Classic text ads on Google results. Ideal for high intent searches where the person already knows what they want.
AI driven campaigns that use every Google inventory at once. Strong for e-commerce with a well built product feed.
Visual product ads with price and rating. Ideal for online stores that want qualified traffic rather than volume.
Banner ads across 2M+ partner sites. Strongest for remarketing and top of funnel awareness campaigns.
Video ads on YouTube and Google Video Partners. Strong for brand awareness and for explaining complex products.
Not sure which format fits you? Let us talk it through
In case we are not speaking the same jargon, first the definitions: ROAS is the return on the ad spend (revenue divided by spend). ROI is the return on the investment, the profit after every cost.
A ROAS of 5 can be excellent or a disaster, depending on the margin. I watch both: ROAS to steer the campaign, ROI to decide the budget.
Smart Bidding is only as smart as the data we feed it. Without correct conversion tracking, the AI optimizes toward the wrong signals, clicks instead of sales. The difference in results can be 3 to 5 times.
That is why on every new account I check and set up GA4 and GTM first, and only then turn the ads on. Without that, you are paying for traffic, not for sales.
The best ROAS I have produced on a managed Google Ads campaign, in the supplements and fitness niche. Concrete numbers, not marketing folklore.
Two ways to take the first step. No obligation, no sales pitch, no wasted time.
30 minutes on a video call over Google Meet. We go through where you are now, what is not working and what specifically hurts. By the end of the same day you have a clear picture of the problem and how it gets solved.
Book a timeSend me access to the account and a link to the site. I record a Loom video with the 3 biggest problems I can see and the concrete steps to fix them. No strings attached, you get the value straight away.
Request the auditAbsolutely. Every access right stays yours from day one: Google Ads, Google Analytics, Google Tag Manager, all of it. I have access, you are the owner. If we stop working together, I step out and you keep everything.
No. Nobody serious can, unless they have run an identical business in the same market. What I guarantee is availability, commitment and a systematic approach. Everything else depends on too many variables to promise up front.
Most of my clients arrive from exactly that situation. Before I promise anything, I audit the existing account. If I do not believe I can produce a result, I tell you so directly. There is no “let us try and see”, we either do it properly or we do not do it.
Yes. I am always happy to give my view, but I back that view with data or concrete examples, not with talk. If the existing account is working well, I will tell you that. If I see problems, I will show you where they are.
AI helps and I use it every day. Performance Max, Smart Bidding, automated RSA are all tools that speed the work up. But every major decision about strategy and direction stays mine. AI is an excellent assistant and a poor strategist.
There has to be enough spend for the campaign to gather data. Below that threshold there is nothing to optimize or test against, and the campaign turns into expensive guesswork. Where that line sits depends on your industry, your competition and your goals, and we work it out on the first call.
It is, if the margin per sale is there. Clients who try Google Ads on a product with $5 of profit per unit lose money. Clients whose product carries $50 or more in profit usually get it to pay off. The arithmetic comes before the campaign, not after it.
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