About me
Performance marketing strategist. 6+ years in Google Ads and Meta advertising. 70+ clients in Serbia, the region and abroad. You work with me directly, with no agency layers in between. The focus never changes: profit, not clicks.
My first brush with anything online came through a friend who builds websites. I thought I might give it a go too. I opened Elementor, watched Wordpress tutorials, and after a few weeks I understood one thing: I have no feel for design whatsoever.
Should the button be rounded, square or rectangular? Which color? Where does it sit? No idea. And I do not think I can learn it.
When I told my friend that, he said: “There is serious demand for people who run Google advertising. A lot of them do not deliver.” I said I would look and see whether there was anything in it for me.
A pile of information, interesting metrics, and one thing that caught my eye straight away: the result can be made now. There is no waiting months for something to ripen the way there is with SEO. The campaign starts today, the data arrives tomorrow.
Once I went deeper, I understood something else. Google Ads has been around for over 20 years. The fundamentals do not move. They were the same at the start and they will be the same in ten years. The system gets new features, but the foundation stays put.
That is where the decision landed. I looked at the courses available in the Balkans and saw that many of them got even the basics wrong. I found those same basics straight from Google, in their own documentation. Learning from the source turned out to be the best decision I made.
After the first year I came across Miroslav Varga, a superb teacher, and the person who genuinely brought a business mind into this craft. I follow every podcast he appears on.
Later, on LinkedIn, I found John Moran, who is on a completely different level from anything I had seen until then. He gives his knowledge away on his YouTube channel, at a level people normally charge thousands for.
That gave me everything I needed to move forward. I am entirely self taught. Nobody “taught me Google” except Google itself and the people who share best practice in public.
I was 29 or 30, with a pile of theory and practically nothing in practice. The price reflected that. I worked from home until I could see where this was heading and whether there was enough in it to turn into something serious.
But one thing was clear from the start: I was staying. The only question was when it would turn into the real thing. Without those first few clients I would not be where I am today.
Before this I worked for other people, mostly for private owners, never in a state company. By the third or fourth grade of primary school I already knew I would not spend much time in school and would not go to university. It did not interest me. I would rather work. I played football for a couple of years and handball for three or four. Basketball I have always loved, and I still play when there is time.
It started somewhere around 2020. I was still employed at my previous company then, so I was doing two jobs at once. The company, Aleksandar Bjelić PR MONETISEADS, I registered in 2024.
I have never worked in an agency. My clients are both local and foreign, and with the foreign ones I have also worked through other agencies that needed an external partner. I had no problem with that. Passing clients between people you trust is good practice: if I cannot take someone on, I send them into safe hands.
Right now everything connected to my services, Google Ads, Meta Ads and GA4 setup, I do myself. I am slowly bringing people in, and only people who have never done this work before. The reason is simple: they have had no chance to pick up wrong information. I teach them personally, from zero.
I only recommend partners I work with myself and can vouch for. If you need something I do not have the right person for, I will tell you that too.
I have one rule I never break: everything I do has to pass an ethical filter. A concrete example: Vienna has over 20 taxi companies and one agency runs all of them. If that is not a monopoly, I do not know what is. I will not take on two clients in the same business targeting the same locations. Full stop.
Every account is yours: Google Ads, Meta, Google Analytics. I insist on that. You can log in at any moment and see exactly what I am doing, how the budget is spent and what has been changed. If it interests you, I will walk you through every setting and what it means. If it does not, I will get on with the work and send you the reports.
Suggestions, advice, criticism, you get all of it straight from me. Whether what I have to say is pleasant or not does not come into it. It is the reality, and the sooner we deal with it the faster we move. This doubles as a filter for who I work with. Directness recognizes directness.
If a client wants to learn how Google Ads works or how to read GA4 data, I share everything I know. Without holding back. I know what sets me apart, and it is not “secret knowledge” I have to hide. Some clients decided that after six months with me they could run the advertising themselves. Most of them came back.
One manager can properly hold between 10 and 17 accounts. From my experience, with a good system in place, that number can go past 20. But there is a ceiling and I respect it.
If ten new people get in touch at once, we go in order. Everyone gets full attention. When I sense I will not be able to deliver at full quality, I raise my prices. That is a natural filter.
I am good at selecting clients. I do not work with people who give off bad energy in the first conversation, or where I can already see trouble coming. I cut that off immediately. There is no amount of money that would make it worth it.
A client where I produced one of the best results of my career, an online supplement shop, with revenue growing month after month. Everything was working. The numbers were comfortably better than anything he had before me.
And then I noticed he had been making changes to the campaigns. No consultation, no questions asked. At the first meeting I told him plainly that this is something I do not tolerate. After the first time I spotted it, I said the same again. The second time, I ended the engagement.
I was convinced of one thing: if I produce a result for a client, he has no reason to leave. That was a mistake. I learned there is no situation where a client cannot decide something that makes no sense to you.
“If the client touches or changes campaigns without consulting me, the monthly management fee doubles from that moment, and that becomes the standing rate for all further work.”a clause in every contract I sign
I have had no such situations since. A system does not work if someone disturbs it while it is still learning.
I have worked with these four clients continuously for over 3 years. Each is in a different industry with different problems, and each one is proof that the system I build holds up over time, not just in the first month.
E-commerce, bean bags
An online bean bag store. The work went from a site redesign to a full tracking system, and today it is their main sales channel.
Work and Travel
We generate student enquiries at a ROAS of 83×. One enrolled student is worth $1,700 in revenue.
B2B, HVAC systems
A manufacturer of HVAC systems. B2B work focused on lead generation for industrial projects.
Web development and SEO
A web development and SEO agency. Performance marketing as their channel for acquiring new clients.
My goal is a team of 15 people, split into 3 specialized teams of 5.
Focused on online stores of every size, from small shops to brands with seven figure revenue.
Focused on service businesses, B2B companies, local services and anything that generates enquiries rather than direct sales.
Focused on tracking setup, data segmentation and analysis as the foundation under every decision.
Inside that setup, my own priority stays the same: winning new clients and working on the accounts I already have. Not because I have to, but because I like this work and have no plan to leave it.
Above all: my goal is that by then my team knows more than I do. That is the measure of whether I did my job properly as a founder, not just me, but the people around me too.
I am a big fan of films and series. I plan my training the way everyone does, for “next Monday” and “next month”. Basketball has always been my sport, and when there is time, I play.
Write to me directly. No forms to fight with, no account managers in between. You write to me, I answer you, within 24 hours.
You do not need clear questions ready. You can simply say what is bothering you, which numbers you are unhappy with, what is not working the way it should, where you got stuck. From that we will see whether it makes sense to keep talking.
Send Alex a message →A direct email · No sales pitch · A reply within 24 hours
