You have plenty of data and no idea what it says
The GA4 account exists, data has been collecting for months, and nobody knows what to do with it. You need someone to shape it, read it and turn it into decisions.
GA4 + GTM + CAPI
Analytics · Setup, audit, integrations
Google Analytics 4 that actually shows you where the revenue comes from.
Without correct measurement, advertising is gambling. I set up GA4 with Google Tag Manager, from basic conversions through to advanced audiences and attribution.
The problems people arrive with.
Nobody asks for a “GA4 setup” because they love analytics. They arrive with a specific frustration. These are the common ones.
You tried it yourself and got stuck
You opened GA4 because you had to, installed a tag through some plugin, and stopped there. Conversions, how to set them up, why the numbers do not match your own system: none of it is clear.
You wonder what people actually do on the site
There is traffic and there are no sales. You cannot see where people drop out of the funnel, what they look at, or where they abandon the checkout.
You are taking advertising from me
Without a correct GA4 setup I cannot run Google Ads or Meta campaigns at a high level. Smart Bidding, CAPI and attribution all depend on the quality of the data.
What I set up in GA4, the complete list.
A setup is not “install the tag and walk away”. Every item on this list has a purpose and affects how clear a picture you end up with of your own business.
Step 01
Base configuration
- Property setup and data streams (web, app)
- Enhanced Measurement events (scroll, video, file download, outbound link)
- Internal traffic filtering (keeping your own team out of the numbers)
- Bot filtering (keeping bots from inflating the numbers)
- Data retention settings (how long the data is kept)
- Cross domain tracking (if you run more than one site)
- Subdomain tracking (for example shop.yoursite.com)
Step 02
Conversions and e-commerce
- Custom events (the specific actions that matter to your business)
- Custom dimensions and custom metrics
- E-commerce tracking (purchase, add_to_cart, view_item, begin_checkout)
- Conversion setup (primary and secondary)
- Audience setup for remarketing campaigns
Step 03
Advanced analysis
- Funnel exploration (where people drop out of the buying process)
- Path exploration (the route they take through the site)
- Cohort analysis (how the same people come back)
Google Tag Manager is required. That one is not up for discussion.
Most sites run GA4 or the Meta Pixel through a WordPress plugin. The cheapest option and the worst one. Here is why a plugin is never a substitute for GTM.
The plugin routeA poor solution
A WordPress plugin for tracking
The cheapest option. A plugin works because somebody else maintains it, so when something changes in the Google ecosystem, you wait for the plugin developer to catch up.
- Cannot set up advanced conversions with parameters
- Does not support server side tracking
- You wait for updates instead of controlling it now
- Does not implement Consent Mode v2 properly
The GTM routeHow I work
Google Tag Manager directly on the site
The GTM code goes straight onto the site. I configure it, control it and keep it current. Every advanced conversion, event and attribution runs through GTM.
- Advanced conversions with custom parameters
- Ready for server side tracking
- Control at any moment, with no waiting
- A proper Consent Mode v2 implementation
Real time insight
A dashboard that actually tells you where the revenue comes from.
The default GA4 reports are not enough for a business. I build custom dashboards that show exactly which campaigns, channels and products bring the most profit, without digging through default views.
- ROAS and ROI per campaign in real time
- Funnel exploration, where you lose people
- Cohort analysis, repeat customer behavior
- Looker Studio integration (monthly reporting)
Without conversions it is all guesswork
Conversions you can actually trust
90% of the accounts I take over have a GA4 property where clicks are counted as conversions. That means Smart Bidding optimizes toward the wrong signals and the campaigns stop making sense.
Tracking set up properly is the difference between paying for traffic and paying for sales. It is the one thing that has to be right from the start.
- A purchase event set up properly, with the value parameter
- Primary and secondary conversions kept apart
- Audience building for remarketing
- Smart Bidding signals from GA4 into Google Ads
GA4 that measures actual revenue
Conversions, e-commerce events, remarketing audiences, attribution. Everything Google Ads and Meta need in order to work properly.
1-2 days
Standard setup
20+
Custom events
100%
GTM control
$0
Plugin costs
Book a free call30 minuta · bez prodajne ponude · odgovor u 24h
Ready to raise profit, not just sales?
Two ways to take the first step. No obligation, no sales pitch, no wasted time.
A free consultation
30 minutes on a video call over Google Meet. We go through where you are now, what is not working and what specifically hurts. By the end of the same day you have a clear picture of the problem and how it gets solved.
Book a timeA free audit of the account and site
Send me access to the account and a link to the site. I record a Loom video with the 3 biggest problems I can see and the concrete steps to fix them. No strings attached, you get the value straight away.
Request the auditFrequently asked questions about Google Analytics 4
Do I need the paid version of GA4 (Analytics 360)?
Almost certainly not. The paid version is for businesses with enormous volumes of data, millions of monthly users and complex corporate needs. For most businesses the free version of GA4 is more than capable. If the moment ever comes where you need 360, you will know.
Can I use Looker Studio for reporting?
You can, but I do not build Looker dashboards for clients. I have my own monthly report format that has proven more useful: shorter, focused on what to act on, with no visual noise. If you want a Looker dashboard, I can recommend people who build them.
Do you do server side tracking and BigQuery?
I have not done server side tracking on a client account yet, but I know how it is implemented and can do it if the need comes up. BigQuery is a similar case: I do it when a client has enough data to justify it. For most of my clients, both are premature.
Someone already set up GA4 for me. Do we start over?
Not always. An audit shows first what was done well and what needs fixing. In many cases what exists can stay and only needs filling in. A migration from zero is one option, not the rule.
Is a GA4 setup mandatory if I take Google Ads from you?
Yes, but it does not have to be my setup. If you already have GA4 set up solidly, we do an audit and I fix what needs fixing. If you do not, the GA4 setup is the first step. Without it, Google Ads campaigns run on unreliable data, and I do not run advertising without correct measurement.
How often does the GA4 setup need updating?
GA4 itself does not need touching after the initial setup, as long as the site does not change fundamentally. Changes are necessary when you add a product or category that needs different tracking, when you redesign the site, or when Google changes a significant part of the platform. In those cases I do the update as a separate piece of work.
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